- Vollzeit
Performance Marketing Manager - Fashion
Elsbethen, Österreich, Vollzeit
The Red Bull Global Consumer Products division develops and sells merchandising products for international sports- and event-projects (Red Bull Racing, RB Leipzig, EC Red Bull Salzburg…) and manages the Red Bull fashion brand AlphaTauri. The eCommerce Customer Performance Manager is responsible for the growth and performance of the majority of (paid) traffic to our online shops.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
Manage Channels
You'll be responsible and owner of the forecast and budgeting for the paid digital advertising, maximizing the sales net of ad spend generated through relevant (paid) channels. Managing performance of Paid Search, Shopping Comparison Engines, Affiliate programs, Retargeting Channels and Red Bull owned sites is another part of this role. Moreover, you'll decide on how to best run these channels, prioritize them according to the best return, work on improvements and share your results.
Chase growth As a Performance Manager you'll pursue growth in new areas, seek out new channels and test them. You should identify and test new ways of driving traffic to our shops. You will own, understand and improve the interplay of channels and push our digital sales channels to new heights.
Collaborate In this role, you will collaborate with several other departments including Operations, Marketing and IT. This will include supporting site promotions, communicating channel and product category performance, responding to feedback, supporting Omni-channel initiatives and communicating tech needs. Working with (external) partners to overcome roadblocks and to identify new opportunities will be part of this role as well.
Analyze and Report Another exciting aspect of this role will be the usage of Google Analytics and other analytical tools to improve reporting, event tracking and gain further insights. You will build, update and improve reporting to track the performance against the set targets.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 1,5+ years working experience in the field of ecommerce/multichannel sales & marketing
- Understanding of retail and strong entrepreneurial drive
- Experience with Google Analytics and cross platform reporting
- Interest in fashion and sport is an advantage. Profound in excel. Detail-oriented, analytical, pro-active personality
- Hands-on-mentality and team player
Got what it takes?
In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position, which is EUR 2.367,00 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.